Marketing
Companies, not for lack of need, but for lack of time and ability, often overlook marketing. There are a thousand other details to pay heed to operate your business. Marketing often falls through the cracks. However, if your business is to grow beyond your time and abilities, marketing is a must! Viridian Group consultants are experts at developing and executing marketing strategies specific to a company's needs and market.
We've made marketing very easy for our clients. The research is already done, and our creativity is unparalleled because we don't rely on templates. That means we can put together a website, newsletter, digital presentation or whatever your need quickly, efficiently, and often times, for less than our competitors.
Eric Hurst
COO, Viridian Group
Logo & Brand Development
Your logo is often the first interaction you have with any potential client. Therefore, your logo must be impactful! We believe that a logo should both highlight your company, as well as, communicate its story and ideals. Logo creation and branding development is a process that requires extensive attention, and should not be done in a matter of hours. There are hours of research that go into a successful logo and brand. A logo is not just a shape or picture to go along with a company name, it is the first impression, and clearly takes on a life of its own. Additionally, in re-branding campaigns, our team is able work with you extensively on new company naming. We are even able to make suggestions that allow a brand to live beyond its owners.
Photography
A key to many of Viridian's marketing suggestions is to accurately, and emotionally capture the company, not just in design and works, but also mostly in graphics and photography. There are many companies that will help you with your newsletters and advertisements. However, many of them use stock photography to develop the ad campaign, newsletters and mailings. We believe that it is important to use photographs of your staff, your projects, and your clients, to legitimize or personalize your business interaction with the public. This facilitates telling the story of who you are without ever using words. Our cooperation with photographers allows us to take on your (and our) photography needs.